Sammy grew up the son of farmers. As a boy, he picked fruit under the hot California sun, saving up forty dollars to buy his first guitar. This union of hard work, gumption, and an innate craving for music laid the foundation of a life spent rocking concert stadiums and building a tequila empire.

In Sammy, Guy Fieri found a kindred spirit. Guy also spent his youth in California, selling pretzels and washing dishes to fund a trip to France, where he forged a passion for the culinary arts. His drive to discover and create has culminated in his brand of audacity and in-your-face flavor that’s become ever-present.

This uncompromising spirit lives on in Santo Tequila. At the historic El Viejito Distillery, Sammy and Guy have put tradition to work, tapping into the soul of Old Mexico. The result is an ultra-premium tequila that stays true to its roots. Born from the sacred Blue Weber agave. Nurtured with craftsmanship and care. No shortcuts. No added anything. Nothing to hide. Just the fullest, finest expression of agave flavor—turned all the way up.

For generations, tequila drinkers compromised on quality without even knowing it. Tequila became a mess of additives such as flavoring, coloring, and solvents that hide imperfections and mask agave flavor. The founders of Santo know that you deserve better—you deserve bolder.

Their vision is to revolutionize by going back in time. To create a traditional, agave-forward tequila crafted with time-honored methods that preserve the heritage of tequila as it was first crafted in Mexico centuries ago.

Inspired by an original family method developed more than 80 years ago, Santo Tequila starts with 100% Blue Weber agave, slow-roasted in traditional stone ovens. Double-distilled in copper pots and rested in American white oak barrels, Santo is the purest expression of agave flavor—the backbone of true tequila.